Case Study: Bershka fuses music and fashion for festival shoppers with Binalogue

Bershka launches Spotify festival campaign across 39 countries with Binalogue

Bershka, in collaboration with Spotify, faced the challenge of creating an online campaign to fuse its summer music festival fashion collection with music and festival fun. The vendor Binalogue was engaged to develop this digital presence.

Binalogue created a web app that integrates with the Spotify API to suggest a user's ideal music festival based on their listening history. The solution also provided personalized outfit shopping suggestions from Bershka's online shop and an associated playlist. Binalogue developed the campaign, which connected to e-commerce platforms in 39 countries and featured bespoke content from Vice, resulting in a responsive, multilingual campaign that ran for three months.

Bershka