Case Study: AXN creates striking live-action season promos with Binalogue

AXN wins 3 New York Festivals awards with Binalogue

AXN, a television network under Sony Pictures Television, again sought the innovative services of Binalogue to create a distinctive promotional campaign for its upcoming season in Spain and Portugal. The challenge was to develop a unique TV promo that would stand out by seamlessly blending digital and analog elements, moving beyond conventional promotional formats.

Binalogue co-directed, art directed, and produced the spectacular promos, which fused live action, choreography, and live video mapping with advanced VFX and motion graphics. The solution resulted in a highly successful campaign for AXN. The work was recognized with multiple prestigious awards, including a Gold for Direction and two Silver awards at the New York Festivals, plus a Silver at the PromaxBDA Global awards, significantly enhancing the season's promotional impact.

AXN