Case Study: Afrimarket achieves real-time, data-driven reporting and faster decision-making with BIME Analytics

The Leader of cash-to-goods AFRIMARKET chooses BIME Cloud BI

Afrimarket is a fast-growing startup that offers a cash‑to‑goods money‑transfer service to Africa, with 3 co‑founders, 35 employees, 30,000 customers and partners including Orange. After loading daily transaction and merchant data into Salesforce, the team found native SFDC reports and Excel exports too limited, manual and unreliable—hindering regulatory control, KPI tracking and timely decision‑making across customers, dealers and local merchants.

Afrimarket implemented BIME Cloud BI, connecting directly to Salesforce and launching interactive dashboards in under a week. With 20+ regular users (including African directors), real‑time analytics improved churn measurement, exposed and corrected problematic sponsorships, sharpened marketing ROI, and used geolocation to optimize POS deployment—saving the CEO roughly 10 workdays a year and delivering scalable, investor‑ready reporting.

Afrimarket

Jeremy Stoss

COO chez Afrimarket