Case Study: Soundtracker achieves real-time insights for music discovery and monetization with BIME Analytics

Soundtracker - Customer Case Study

Soundtracker is a geo‑localized social music network—self-styled the “radio of radios”—streaming 22 million tracks to millions of users across dozens of platforms. As discovery became increasingly personalized and data-rich, the company faced the challenge of aggregating and analyzing huge, multi‑source geo‑social datasets to understand listening patterns, guide product decisions, and optimize marketing and monetization.

To solve this, Soundtracker implemented BIME’s cloud BI dashboards and SQL connectors to unify server, app, web and social data into real‑time, customizable reports. This setup delivered fast insights (answers in days), surfaced top creators and station dynamics, revealed peak listening times, exposed ad‑campaign discrepancies, and supported weekly stakeholder reports—resulting in faster, data‑driven decisions, improved user retention and more effective monetization.

Soundtracker

Daniele Calabrese

CEO