Case Study: Laboratoires Théa boosts mobile sales analytics and ROI with BIME Analytics

Laboratoires Théa BIME for mobile sales teams

Laboratoires Théa is an independent ophthalmic pharmaceutical company founded in 1994, now operating in 65+ countries with nearly 800 employees. Rapid growth left the sales organization without a modern BI system: teams relied on limited Excel dashboards from an external provider while the Sales Department deployed an "iPad only" program and IT had constrained budget and resources. CRM Manager Arnaud Pierrot needed a mobile BI solution that fit a tight budget, minimal IT overhead, and iPad deployment.

BIME’s 100% cloud BI met those requirements, allowing Théa to transform monthly prescription data and build customizable dashboards in under a month without heavy IT involvement. Today ~70 reps use the dashboards weekly to track prescriptions by product, geography and prescriber, adjust promotional efforts, and eliminate external dashboard costs—improving decision-making, automating reporting in-house, and preparing for wider rollout and Salesforce integration.

Laboratoires THEA

Arnaud Pierrot

CRM Project manager