Case Study: DaBrian Marketing achieves streamlined, secure senior-management analytics reporting with BIME Analytics

DaBrian Marketing use BIME to push analytics reports to senior management

DaBrian Marketing Group, an internet marketing and web analytics firm in Reading, PA, needed a way to present simplified, secure analytics reports to senior managers across multiple business units. With disparate data sources and audiences of varying technical ability, they needed an affordable, cloud-based solution that could integrate data, reduce internal maintenance, and allow embedded, access-controlled dashboards.

They implemented BIME’s interactive, cloud dashboards to combine web and client data, display KPIs around acquisition, engagement and ROI, and embed visuals behind secure logins. The result was enhanced reporting and deeper analysis, faster weekly/monthly insight sharing, reduced internal database maintenance, and easier executive buy-in for new initiatives.

DaBrian Marketing

Daniel Laws

President/CEO