Case Study: Teeter builds customer confidence with BILT

Teeter Builds Customer Confidence with Easy Set-Up Experience

Teeter, a family-run fitness equipment company, faced the challenge of overcoming customer apprehension around assembling their complex products. Potential buyers were anxious about the process, which was a hurdle to sales, and existing paper instructions were insufficient. To boost consumer confidence and reduce assembly anxiety, they partnered with vendor BILT to provide a clearer and easier set-up experience.

The solution implemented was BILT's 3D interactive instructions within a mobile app. This allowed users to zoom, rotate, and get detailed part information, making assembly intuitive. The results included a significant increase in customer confidence and a decrease in assembly-related support calls. Teeter's CEO also noted that showcasing the BILT app became a valuable sales tool that helped convert potential customers.

Teeter

Rylie Teeter

Chief Executive Officer