Case Study: a major ecommerce retailer achieves 67% higher add-to-cart with BILT

Ecommerce Leader Sees 67% Higher Add-to-Cart with Transformative Competitive Edge

A major ecommerce retailer analyzed purchasing data to understand customer deterrents, which included freight charges and the daunting prospect of assembling complex, flat-packed products. This was leading to consumer hesitation and costly returns. To address this challenge, the retailer discovered that a vendor, BILT, was already providing a competitive edge to some brands through its 3D interactive assembly instructions app.

The solution was to feature BILT’s digital assets, including videos and images of its interactive instructions, on product pages to inspire consumer confidence. For a test group of grills, this resulted in a 67% higher add-to-cart rate and a 27% rise in conversions. The BILT platform successfully transformed assembly from a purchase deterrent into a positive experience, reducing returns and leading the retailer to recommend BILT to all its vendors with products requiring assembly.