Case Study: Joolz improves marketing attribution and campaign efficiency with Billy Grace

Joolz - Customer Case Study

Joolz, a well-known baby stroller brand, faced significant challenges in measuring its marketing effectiveness. Due to privacy regulations and a complex, lengthy customer journey, their reliance on last-click attribution provided an incomplete picture of their campaigns' success. This made it difficult to gain actionable insights and optimize their budget allocation. They turned to the vendor Billy Grace for a solution.

Billy Grace implemented its solution, which included first-party data collection, a centralized analytics platform, and AI-powered optimization. This provided Joolz with a complete view of the customer journey and automated campaign management. The results were substantial: Billy Grace helped reveal that 25% of revenue was attributed to branding efforts, increased ROAS by up to 37.1% in key markets, and boosted conversions by over 67%. The automation also saved a significant amount of manual optimization time for the marketing team.

Joolz

Marit Hendriksen

Digital Marketing Manager