Case Study: Mango Mobility reduces CAC by 44% with Billy Grace

How Mango Mobility reduced CAC by 44% with Billy Grace

Mango Mobility, a provider of mobility aids like scooters and wheelchairs, sought to improve the efficiency of its online marketing budget and reduce its fluctuating Customer Acquisition Cost (CAC). Their marketing managers also found the process of analyzing and optimizing channels to be overly time-consuming. They partnered with Billy Grace to address these challenges.

Billy Grace provided a centralized dashboard system with automated optimization features. This allowed Mango Mobility to quickly overview data and make swift decisions. A key solution involved automatically scaling down advertising on days with poor weather forecasts, as their elderly customers are less likely to visit a store in bad conditions. This approach led to a 44% reduction in the average cost per lead. Furthermore, after achieving this cost efficiency, Mango Mobility was able to increase its budget and effectively double its conversions.

Mango Mobility

Daan Groskamp

Online Marketing Manager