Case Study: Louwman BYD proves branding drives test drive requests with Billy Grace

How Louwman BYD linked branding campaigns to measurable business results

Louwman BYD, part of a large Dutch automotive group, faced significant difficulty measuring the return on investment for its brand awareness campaigns. Traditional analytics tools had short attribution windows that could not capture the auto industry's long customer journey, making it impossible to connect upper-funnel activities to test drive requests and justify branding budgets. They partnered with Billy Grace to address this challenge.

By implementing Billy Grace's platform, the team gained access to extended attribution windows that finally revealed the long-term impact of their branding efforts on YouTube and display. This solution allowed them to directly link these campaigns to over 60 test drive requests that would have otherwise gone unnoticed. Billy Grace provided the data-backed proof needed to strengthen internal trust, justify investments in the upper funnel, and improve overall media planning between branding and performance activities.

Louwman BYD

Guus Bakker

Performance Marketeer