Case Study: DAS Import boosts quote requests and cuts costs with Billy Grace

How DAS Import increased quote requests by 31% while reducing costs by 23%

The customer, DAS Import, a company specializing in importing German vehicles, faced difficulty understanding the real impact of their upper-funnel marketing activities, which led to inefficient budget allocation and an inability to justify spending on channels like radio and YouTube. They partnered with the vendor Billy Grace to implement a marketing analytics and automation solution to address this.

Billy Grace implemented its Unified Marketing Measurement model, which provided DAS Import with full-funnel visibility and automated budget optimization. This solution integrated offline data and delivered significant results: a 31.2% increase in quote requests, a 23.3% reduction in cost per quote, and an 8% reduction in overall ad spend while maintaining performance.

DAS Import

Job Das

Founder