Case Study: Veloretti achieves a 30% lower CPA with Billy Grace

Data-Driven Attribution Drastically Lowers Veloretti’s CPA

Veloretti, a premium bicycle brand, faced challenges with inconsistent marketing data across platforms, making it difficult to understand channel contributions and leading to suboptimal budget allocation and increased acquisition costs. They partnered with Billy Grace to find a solution that would provide centralized, actionable insights for more strategic marketing decisions.

Billy Grace implemented a unified marketing attribution model for Veloretti, providing a single source of truth for campaign performance across all channels. This solution empowered Veloretti to strategically reallocate their budget, resulting in a 30% reduction in CPA and a 20% increase in orders, while also giving them the confidence to invest more in upper-funnel marketing.

Veloretti

Richelle Oostrom

Growth Specialist