Case Study: Westward Whiskey boosts holiday sales with billups OOH advertising

Westward Whiskey boosts holiday sales with Billups’ 58% off media buy

Westward Whiskey, a customer of Billups, faced the challenge of generating brand awareness within the saturated alcohol industry and increasing its holiday sales across key distribution points in Portland, Oregon.

The solution implemented by Billups utilized a combination of bulletins, high-impact wallscapes, and a poster package to cover key liquor stores and provide general market reach. This OOH campaign delivered significant results for the vendor, including double the total impressions from a bonus and a negotiated media buy at 58% off the rate card. The campaign directly contributed to a measurable sales lift, with accounts crediting the billboards for their decision to carry Westward Whiskey.

Westward Whiskey