Case Study: Warner Bros. Discovery sparks viral OOH buzz with Billups

Warner Bros. Discovery sparks global buzz with Billups' upside-down Twisters OOH activation

Warner Bros. Discovery faced the challenge of promoting the film "Twisters" with a disruptive out-of-home (OOH) campaign that would stand out from traditional movie promotions and capture the attention of its target audience. To meet this bold and immersive goal, they partnered with vendor Billups for an OOH activation.

Billups' solution was to transform a standard advertising unit into an upside-down installation, creating the illusion it had been torn from the ground by a storm. This visually striking display was supported by a nationwide OOH and DOOH campaign. The activation generated massive social media buzz and global engagement, significantly increasing the campaign's visibility and effectiveness. The innovative approach also earned industry recognition for its creativity.

Warner Bros. Discovery