Case Study: Varo drives digital traffic and app downloads with billups OOH advertising

Varo boosts website visitation 267% with Billups

Varo, a digital bank, faced the challenge of cutting through a cluttered fintech category with its out-of-home (OOH) brand campaign. Their goals were to increase brand consideration, website visitations, and mobile app downloads while proving campaign ROI. They partnered with the vendor Billups for a solution utilizing OOH advertising and media solutions.

Billups implemented a solution using 11 OOH impact and frequency formats across seven key launch markets. They tracked a sample audience exposed to the ads and matched that data with website and app activity to directly attribute results. The campaign generated significant results for Varo, including an 86% lift in brand consideration, a 267% average lift in website visitation in four markets, and consumers being 2.6 times more likely to download the Varo mobile app after exposure.

Varo