Case Study: Salonpas achieves +2M sales lift with Billups programmatic DOOH

Salonpas drives +2M sales lift with Billups

The customer Salonpas faced the challenge of driving product penetration during the holiday season and needed to run a substantial multi-market OOH campaign despite limited inventory availability. The vendor Billups implemented a programmatic DOOH solution using high-traffic digital bulletins to meet this challenge.

Billups' solution delivered speed to market and set high impression delivery goals with specific daypart targeting to reach the intended audience. The results were highly successful, generating 80 million total impressions across 1,300 OOH units in 25 markets. Most significantly, the campaign produced a sales lift of over 2 million dollars when comparing pre and post-campaign periods.

Salonpas