Case Study: Postmates boosts brand awareness and app downloads with Billups OOH advertising

Postmates boosts brand awareness 8% with Billups

The customer Postmates, a food delivery service, faced the challenge of standing out in a crowded market to get foodies in LA and NYC to download its app. The vendor Billups was tasked with finding impactful out-of-home placements to display creative that would increase brand awareness and make waves on social media.

Billups implemented a solution using its data science capabilities to identify the target audience's journey and curate contextually relevant OOH placements. The disruptive campaign generated 118 million impressions across 362 units. Post-campaign surveys showed that 43% of consumers who remembered the ads had seen the OOH campaign, and the effort resulted in an 8% increase in brand awareness for Postmates.

Postmates