Case Study: Oracle drives global event attendance with Billups' branded Tesla ride program

Oracle drives 55M impressions with Billups free ride campaign

The customer, Oracle, faced the challenge of creating a free ride service program using a fleet of branded Teslas to target major competitor conferences worldwide. Their goal was to integrate out-of-home and experiential marketing with social media. They partnered with the vendor, Billups, to implement this solution.

Billups produced and launched Oracle’s global Tesla ride program. The solution provided conference attendees with rides in branded vehicles and leveraged the #oraclefreerides hashtag, social media, and OOH advertising to amplify the campaign. The results included a fleet of over 100 vehicles, 55 million earned media impressions, and more than 20,000 attendees transported. The campaign was also recognized with an Ex Award for the Best Use of Guerrilla and Street Marketing.

Oracle