Case Study: NIVEA boosts store visits with Billups pDOOH

NIVEA drives 22,600 store visits with Billups

The customer, NIVEA, faced a fierce competitive landscape in 2023. Despite being the market leader, rivals with media budgets three to five times larger were increasing their digital investments. NIVEA's challenge was to strategically allocate its more limited resources for maximum impact in order to maintain its leadership position.

The vendor, Billups, collaborated with media agency OMD to implement a solution using Programmatic Digital Out-of-Home (pDOOH). This strategy was deployed to enhance promotions and drive traffic to retail stores. The campaign delivered 3.2 million impressions and was highly successful, generating 22,600 total store visits with a median of 29 visits per store, effectively driving foot traffic and enhancing NIVEA's retail presence.

NIVEA