Case Study: monday.com drives Singapore brand awareness with Billups OOH

monday.com drives 73.2M OOH impressions with Billups

The customer, monday.com, sought to raise brand awareness and consideration among business decision-makers in Singapore and to communicate its new AI capabilities in an approachable way. To meet this challenge, they partnered with the vendor Billups for a premium out-of-home (OOH) advertising campaign.

Billups implemented a multi-environment OOH strategy across Singapore's prime business districts, metro lines, and airports. The solution utilized premium digital and static formats to deliver repeated, high-frequency exposure. This campaign delivered over 73 million impressions, exceeding its goal by 20%, and generated 53% incremental media value for monday.com.

monday.com