Case Study: Grillo’s Pickles drives summer brand awareness with Billups

Grillo’s Pickles boosts awareness with Billups across 5 markets and 20% reach growth

Grillo's Pickles aimed to drive brand awareness and consumer engagement during the critical summer season. Their challenge was to cut through the noise in five competitive urban markets, build top-of-mind awareness, and create a standout, playful experience. They partnered with vendor Billups for an out-of-home advertising campaign.

Billups implemented a multi-market OOH strategy across five cities, blending premium placements with a disruptive, interactive activation in Chicago. This solution included oversized mirrors with a cheeky message that invited consumer participation and selfies, generating significant organic social media traction. The campaign exceeded its KPIs, achieving a 45x frequency across all media placements and a high Attention Score, resulting in over 400 million impressions and a 20% increase in reach.

Grillo’s Pickles