Case Study: Friends of the Children boosts awareness and fundraising with Billups OOH media

Friends of the Children boosts fundraising 50% with Billups

The nonprofit Friends of the Children needed to raise awareness for youth and families impacted by foster care during National Foster Care Month but lacked an advertising budget. They partnered with vendor Billups to utilize out-of-home media for this campaign.

Billups activated an impactful out-of-home campaign using donated media space, featuring compelling images of children and their mentors on over 200 digital screens in high-traffic locations. This solution delivered an estimated 85 million impressions and over $2 million in media value. The campaign generated a 200% increase in website traffic and helped Friends of the Children exceed its fundraising goal by 50%, attracting over 100 new donors.

Friends of the Children