Case Study: Decathlon drives global awareness with Billups programmatic DOOH

Decathlon launches 100% programmatic DOOH in 3 hours with Billups

The customer, Decathlon, faced the challenge of quickly capitalizing on a major global cyber outage that occurred on July 19th, 2024. Their goal was to leverage the timely news event to promote their brand by updating their digital out-of-home (DOOH) advertising to encourage Canadians to enjoy outdoor activities. They partnered with vendor Billups to execute this.

Billups implemented a solution using the Hivestack platform to launch a 100% programmatic DOOH campaign within just three hours. The updated ads, which featured the "blue screen of death," ran on digital screens in Montreal and Toronto. This campaign achieved nearly 914,000 impressions in over six hours, driving significant brand awareness and global engagement for Decathlon.

Decathlon