Case Study: Cognitiv boosts brand awareness in NYC with Billups OOH advertising

Cognitiv boosts NYC brand presence with Billups and 58.5M impressions

Cognitiv, a B2B AI company, faced the challenge of launching its first-ever brand campaign and turned to out-of-home (OOH) advertising. Their goal was to reach busy advertising executives in New York City during their commutes. To achieve this, they partnered with the vendor Billups for its AI-powered measurement technology and media solutions.

Billups planned a targeted OOH campaign in high-traffic NYC locations, strategically selecting high-impact units and combining traditional and digital formats. Using attention metrics for real-time optimization, Billups helped maximize engagement. The campaign delivered 58.5 million impressions, with some units achieving exceptional attention scores up to 99%. The strategy proved highly effective, resulting in a 650% increase in organic LinkedIn searches for Cognitiv.

Cognitiv