Case Study: WYR achieves 28% more efficient CVR with Billo

TTCX creative produced by Billo achieved a 28% more efficient CVR compared to the Non-TTCX creatives in the same campaign

WYR, an apparel and fashion brand, wanted to showcase the premium quality and tailored fit of its men’s clothing essentials to drive more website purchases. To support this goal, WYR worked with Billo to create TikTok Creator Exchange (TTCX) creatives for a performance campaign.

Billo delivered creator-driven TikTok videos that highlighted why a creator would recommend WYR shirts, paired with a 50% discount code and run through TikTok’s Smart Performance Campaign. The results were strong: Billo’s TTCX creative drove a 28% more efficient conversion rate, a 5% higher click-through rate, and an 8% more efficient cost per acquisition compared with non-TTCX creatives in the same campaign.

WYR

Karim

Chief Executive Officer