Case Study: Trail Hound Pet Supply Co. boosts sales and brand presence with Billo

Trail Hound achieves a boost in conversions with Meta-ready video ads as it aims to excel in a competitive market

Trail Hound Pet Supply Co. partnered with Billo to strengthen its online presence and support new product launches in the pet and outdoors market. The brand’s goal was to add authentic customer testimonials and product videos to its marketing mix for platforms like TikTok and Meta, using user-generated content (UGC) to make its products feel more credible and engaging.

Using Billo’s video creation service, Trail Hound streamlined the process of sourcing diverse, authentic UGC for its eCommerce marketing workflow. The company reported an improved online presence and a stronger content foundation for future campaigns, though it noted that immediate ad performance and ROI improvements were mixed rather than dramatic.

Trail Hound Pet Supply Co.

Don

Founder & CEO