Case Study: Pineapple Products boosts sales and engagement with Billo

Pineapple beefed up customer engagement resulting in a 10.75% ROI increase through varied, strategic placement of Billo videos

Pineapple Products, a health and wellness brand, wanted to build stronger customer trust and authenticity but struggled to get customers to share video testimonials and UGC. This limited its ability to showcase real-world benefits and engage audiences effectively, so it turned to Billo for help creating relatable product videos.

Using Billo, Pineapple Products quickly developed a variety of UGC videos for Meta and Amazon, including content that resonated with a younger 30–45 audience. The results were strong: conversion rates on pages featuring Billo UGC increased by 5%, ROI improved by 10.75%, and Amazon video watch rates rose by 90%, while social engagement also jumped with more likes, comments, and shares.

Pineapple Products

Shaun

Brand Reputation Manager