Case Study: Peepers achieves higher ROI and stronger ad performance with Billo

Peepers sees the performance of their Billo ads clear past their initial 1:1 ROI campaign goals

Peepers, a fourth-generation family-run eyewear brand, needed a better way to showcase its products with authentic content that would build trust with its target audience of women over 45. The company wanted a cost-effective way to create diverse user-generated content (UGC) for its eyewear line, including reading glasses, blue light glasses, progressive readers, and polarized sunglasses, and turned to Billo for video ad and UGC creation services.

Using Billo, Peepers was able to brief, review, and deploy UGC videos quickly across organic social, paid ads, email, and its website. Billo’s authentic content outperformed other ads, driving higher click rates, views, likes, and comments, and a campaign for a top-selling sunglasses style helped boost sales. Overall, Peepers said Billo campaigns met or exceeded its 1:1 ROI goals for most campaigns, making Billo an effective and scalable part of its marketing strategy.

Peepers

Bailey

Digital Content Coordinator