Case Study: Pacha expands audience reach with Billo

Pacha expands its reach with Billo's baked-in features to create video reviews from a wider variety of demographics

Pacha, a health foods brand known for its gluten-free, organic buckwheat bread, wanted to create marketing content that could resonate with a broader and more diverse audience. To support its performance marketing goals, Pacha turned to Billo for video ad and UGC creation services, aiming to drive stronger engagement and sales across online and in-store channels.

Billo provided Pacha with access to a wide network of content creators, helping the brand produce targeted UGC and video testimonials from different demographics. The result was expanded audience reach, a stronger market presence, and a more seamless integration into Pacha’s marketing strategy; while no specific numeric lift was reported, Pacha said the experience laid the foundation for more effective future UGC campaigns with Billo.

Pacha

Maddie

Director of Marketing