Case Study: OtO streamlines UGC video production with Billo

OtO adds Billo to simplify and enrich their content creation, while also laying the groundwork to grow its seasonal business impact

OtO, a lawn and garden care brand, needed a faster way to source fresh video content and add more authentic faces to its paid and organic social media campaigns. With a small marketing team, they turned to Billo’s video ad and UGC creation services to help fill content gaps and support growth on TikTok and Meta.

Billo made it simple for OtO to brief the project, select creators, and quickly produce UGC videos with a streamlined workflow. The result was a scalable content process that helped OtO diversify its marketing creative and prepare for peak season; while no specific sales metric was shared, the brand reported a positive experience with quick turnaround and an effective production process using Billo.

OtO

Lia

Marketing Manager