Case Study: Marmalade Co. boosts social media content creation with Billo

Marmalade Co. finds Billo creators capable of capturing and holding children’s (and their parents’) attention

Marmalade Co., a direct-to-consumer baby and children’s product brand, needed a better way to reach its niche audience with engaging content for social media ads. Founder James Jung turned to Billo to solve the challenge of sourcing diverse creators and producing relatable video content more efficiently, especially for Meta campaigns.

With Billo’s UGC video creation platform, Marmalade Co. was able to streamline creator sourcing, follow-ups, and payments, significantly reducing production time and freeing up more time for other business priorities. The company reported a seamless experience and saw early signs of improved engagement and overall ad performance, while planning to continue using Billo for future content needs.

Marmalade Co.

James

Founder