Case Study: Groundluxe boosts TikTok and Meta performance with Billo

Groundluxe sees a dynamic shift in their marketing strategy by opening their TikTok store and hitting ACoS targets

Groundluxe, a bedding and natural health brand, needed an easier way to create high-quality video content for TikTok, Meta, Amazon, and its website. With little experience in video production, the team turned to Billo’s UGC video creation service to help them produce engaging content without adding major internal resources.

Using Billo, Groundluxe quickly launched a range of video assets, including Amazon video ads, social content, and listing-page videos, helping improve conversion rates and brand visibility across TikTok and Meta. The results were strong: Groundluxe reported going from $0 to $1k/day in TikTok Shop revenue using Billo videos, while also hitting ACoS targets or below on Amazon ads.

Groundluxe

Jennifer

Senior Marketing Manager