Case Study: Good Protein scales video production and boosts ad performance with Billo

Good Protein achieved a 350% one-year increase in Meta spending while maintaining efficient CPA metrics with Billo video ads

Good Protein, a vegan protein brand, needed a better way to source authentic video content for paid social. The team struggled to find creators who could deliver sincere, on-camera scripted content naturally, while also keeping influencer costs aligned with its growth goals.

Billo provided a streamlined creator platform that helped Good Protein quickly connect with reliable content creators and scale video production. With Billo, Good Protein increased video output 10x to 30 videos per month, grew Meta spend by 350% while maintaining efficient CPA metrics, and helped drive its best sales month of the year.

Good Protein

Marjorie

Digital Marketing Director