Case Study: 7pack achieves 9.47 ROAS with Billo's user-generated content

Food subscription service 7Pack hits 9.47 ROAS using user-generated content

7pack, a meal-subscription service delivering prepared, balanced meals, needed to acquire new subscribers through Facebook Ads using authentic creative made by real customers. They partnered with Billo to source and scale user-generated content (UGC) as their ad creative.

Billo implemented consumer-created social videos and thumbnails for 7pack’s Facebook campaigns, driving measurable impact: €0.03 average CPE, a 9.47 average ROAS (about 3× the typical ROAS), and a 1.98× higher CTR versus branded content. Billo’s authentic UGC delivered high ROAS and low cost per result by making the ads more relatable and engaging.

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