Case Study: Flex Mobile cuts customer acquisition cost by 66% with Billo

Flex Mobile cuts CAC by 66% with Billo

Flex Mobile, a mobile virtual network operator, faced high customer acquisition costs and a complex process for managing user-generated content through agencies. They needed to reduce costs and build trust with authentic testimonial videos. They partnered with Billo to bring their UGC production in-house.

Using Billo's platform, Flex Mobile streamlined creator selection and testing, allowing for faster campaign launches and more natural content. This solution helped them decrease their customer acquisition cost from over $220 to consistently under $75 on Meta. A top-performing video created through Billo even achieved a CAC as low as $22.

Flex Mobile