Case Study: FilterBuy achieves 9x higher CTR with Billo

FilterBuy boosts CTR 9x with Billo

Filterbuy, a company that sells AC filters nationwide, needed to build a paid-social growth channel with authentic, ad-ready UGC videos. Their challenge was finding creators who could follow a clear brief and deliver content that would resonate with their older homeowner audience. They used Billo to help solve this.

Billo enabled Filterbuy to scale paid social with a fast, repeatable UGC process. By optimizing creator targeting and using hook-first briefs, Filterbuy achieved a 9x increase in CTR. Their top-performing ad reached a 17.70% CTR, and overall, Billo helped drive an 816% lift in their average click-through rate.

FilterBuy