Case Study: LEGO achieves 36K organic engagements and €0.13 CPE with Billo

Driving brand awareness with brand community content for LEGO

Lego wanted to raise brand awareness for its biggest 2019 event—the new LEGO Movie 2—and turned to Billo’s app to mobilize its brand community. The challenge was to generate authentic, relatable social media content that would resonate with nostalgic parents and curious children.

Billo enabled Lego’s community (young mothers with kids and teenagers aged 12–16) to produce 70 content units, driving 36,000 organic engagements and an average cost-per-engagement of €0.13. Using Billo’s community-driven content approach delivered highly relatable, shareable posts and a low CPE thanks to authentic creator-driven storytelling.

Lego