Case Study: Danone Actimel achieves 3.4x lower CPM with Billo

Danone’s users created content beats industry-standard CPM by 3.4x

Danone Actimel partnered with Billo to boost social media reach without increasing total ad spend by turning product experiences into relatable, user‑created content. The challenge was to scale authentic, personalized ads that resonate on platforms like Facebook and lower advertising costs while maintaining performance.

Billo produced 78 authentic content pieces and used A/B testing to optimize creative and targeting, delivering a 3.4x lower CPM compared to industry standards and an average cost of €32 per content piece. By creating consumer‑personalized social media content, Billo helped Danone reduce Facebook ad costs and improve relevance and reach.

Danone