Case Study: Lime&Lou boosts CTR and conversions with Billo UGC video ads

Billo UGC video ads yielded successful outcomes in terms of conversions, CTR increased by 15% and CPA decreased by 20%

Lime&Lou, a home and lifestyle brand, needed a way to generate fresh, engaging creative that could better highlight the uniqueness of its personalized décor products and improve customer engagement. To solve this, the company partnered with Billo to create authentic UGC video ads for its Meta performance campaigns.

Using Billo’s user-generated content video ads, Lime&Lou improved its ad performance and conversions. The campaign drove a 15% increase in CTR, a 15% lift in CVR, and a 20% decrease in CPA compared with non-Billo ads, helping the brand achieve more efficient and effective marketing results.

Lime&Lou

Tal S.

Performance Marketing Manager