Case Study: Bickster slashes CPI and lowers CPA with Billo

Bickster scaled the Chatster app's marketing efforts to over $60K thanks to Billo's targeted video ad and UGC creation services

Bickster, an app publisher, needed to improve paid acquisition for its Chatster app while lowering CPI and CPA and boosting engagement across its app portfolio. The company turned to Billo for targeted video ad creation and UGC content to help communicate app value more clearly and efficiently.

With Billo, Bickster built a repeatable workflow for creating, launching, analyzing, and iterating on video creatives. The results were strong: a 500% drop in CPI, 2.5x lower CPA with Billo creatives, and a 6x increase in Facebook spend using Billo videos, helping Bickster scale marketing spend to over $60K.

Bickster

Pat

Head of Growth