Case Study: Adore Me boosts TikTok ad performance with Billo

Adore Me expanded its creative content output resulting in a 15% higher CTR and an 8% lower CPA compared to its non-Billo ads

Adore Me, a fast-growing lingerie and swimwear brand, needed to scale video ad creative quickly for TikTok and Meta while maintaining quality and brand fit. The brand turned to Billo’s creator platform to generate a larger volume of UGC-style content within tight timelines.

With Billo, Adore Me streamlined monthly campaign creation, connected with new creators, and expanded its ad output by 20–30 more videos per month. The results included a 15% higher CTR on Billo video ads on TikTok and an 8% lower CPA versus non-Billo ads, while also providing a more cost-effective alternative to traditional influencer marketing.

Adore Me

Kayla

Marketing Associate