Case Study: Raven Tools achieves rapid growth and flexible subscription management with Billforward

Raven Tools - Customer Case Study

Raven Tools, a marketing analytics platform used by in‑house marketers and marketing agencies with multiple clients, needed to manage multiple plans, user counts and campaign packages without draining engineering resources. To solve this billing and packaging complexity, Raven Tools adopted Billforward’s subscription management platform.

Billforward implemented its subscription management solution to automate upgrades, downgrades and package management, removing the need for an in‑house billing system. As a result Raven Tools saved valuable development resources, gained the flexibility to introduce new products and packages quickly, and was able to scale and grow more rapidly thanks to Billforward.

Raven Tools