Case Study: Lightning in a Bottle increases guest spend with Billfold RFID payments

Lightning in a Bottle boosts spend per guest 80%+ with Billfold

Lightning in a Bottle, a music festival, partnered with the vendor Billfold to implement a hybrid payment system. Their challenge was to streamline the checkout process for festival guests while accommodating different payment preferences.

Billfold's solution was to integrate RFID payments into their existing POS platform, which also continued to accept bank cards and mobile wallets. This allowed guests to pay by simply tapping their wristbands. The result was a significant change in purchasing behavior; guests using RFID made nearly twice as many purchases, leading to a more than 80% increase in spend per guest. Billfold's system enabled these results without requiring the festival to become RFID-only, preserving customer choice while driving incremental revenue.

Lightning in A Bottle