Case Study: Pillow Cube optimizes digital ad spend with Bill.com

How Pillow Cube optimized digital ad spend with virtual cards

Pillow Cube, a startup launched in 2019 to help relieve neck and back pain during sleep, needed a better way to manage its heavy digital ad spending. Before, the company relied on the owner’s personal American Express card to pay multiple ad platforms, creating risk of card limits being hit and ads going offline. Pillow Cube turned to Bill.com’s BILL Spend & Expense, including budgets and virtual cards, to bring order to its marketing-driven expenses.

With Bill.com, Pillow Cube set up one overarching budget that could be split into multiple virtual cards for different ad platforms and campaigns, with backup cards to reduce disruption. This made it easier to manage spending across Google, Facebook, and other vendors, while preventing cards from maxing out and stopping ads unexpectedly. The result was a more streamlined process and better control over digital ad spend, helping Pillow Cube avoid downtime and reduce manual monitoring.

Pillow Cube

Clark Bigler

Chief Financial Officer