Case Study: First Crush Tastings achieves faster, error-free 1099 contractor payments with Bill.com

First Crush Tastings and Palaterra automate contractor payments at scale

First Crush Tastings, a Texas-based field marketing agency, and its technology spinout Palaterra needed a better way to manage payments for hundreds of 1099 brand ambassadors each month. Their manual process for separating labor costs from reimbursable expenses was time-consuming, taking up to eight hours every two weeks and creating risk of errors. They turned to Bill.com and the BILL API Platform to streamline contractor payments.

With a custom integration between Palaterra’s operations system and Bill.com, the payment workflow became automated and far more accurate. Bill.com reduced processing time by 90%, cut payment prep from hours to minutes, and automatically separated labor from reimbursements, improving compliance and financial accuracy. The solution also became scalable for Palaterra’s national SaaS rollout, helping other agencies automate 1099 payments with less admin work.

First Crush Tastings

Christine Hernandez

Founder