Case Study: Wag! achieves 60% cost reduction and 80% faster monthly close with Bill.com

Cost Accountability Helps Wag! Navigate the Challenges of COVID

Wag! is an on-demand pet services platform operating in 4,600 cities across all 50 states. When COVID-19 halted in-person dog walking, the company faced a sudden revenue collapse compounded by fragmented invoice processes, limited profit accountability across 11 lines of business, and a slow monthly close that left leaders making reactive decisions.

By integrating Bill.com for accounts payable and rebuilding accounting processes, Wag! gave department leads real-time visibility into costs and profitability and sped up the monthly close (~80% faster, from ~25 days to about 5). The company cut costs by more than 60%, launched digital services (Wag! Health, delivery, remote training) to support caregivers and customers, and began serving five times more pet parents daily.

Wag!

Alec Davidian

Chief Financial Officer