Case Study: Tufin achieves flexible, high-ROI ABM targeting with Bilin Technology

Tufin - Customer Case Study

Tufin, a leader in network security policy management, sought to implement Account Based Marketing (ABM) but faced challenges with expensive integrations and rigid, non-customizable intent data platforms. They turned to Bilin Technology for its adaptable ABM platform after a recommendation highlighted its flexibility and reliable intent data.

Bilin provided a solution with its highly customizable intent data, allowing Tufin to use unlimited niche keywords and receive comprehensive, contact-level details for decision-makers. This resulted in more qualified leads, higher engagement rates, and more booked meetings, all at an affordable price point that delivered a high ROI. Bilin's platform was also easy to integrate with Tufin's existing systems without a costly overhaul.

Tufin

Monique MacGillivray

Director of Digital Marketing