Case Study: BA Insight boosts qualified leads and booked meetings with Bilin Technology

BA Insight - Customer Case Study

BA Insight, an enterprise search company, was utilizing generalized intent data packages but was not generating enough successful leads. They desired a more personalized approach to target verifiable decision makers directly rather than sifting through basic company information. They turned to Bilin Technology for its customizable intent data services.

By employing Bilin's hyper-sensitive intent data, BA Insight revamped its lead generation process to speak directly with specific decision makers. The solution led to an increase in qualified responses and booked meetings, while saving costs on unqualified lists and time spent contacting prospects. Bilin's data helped BA Insight correlate content consumption and keyword integration for a more comprehensive marketing strategy.

Upland BA Insight

Debbie Ferolito

Chief Marketing Officer