Case Study: Snohomish County Public Utility District streamlines its website experience with Bilberrry

Snohomish County Public Utility District cuts 700 pages to 300 with Bilberrry

Snohomish County Public Utility District faced the challenge of modernizing a sprawling, decade-old website that had grown to over 700 pages. The labyrinthine site was difficult for customers to navigate, hindering their ability to quickly find essential information. To address this, they partnered with vendor Bilberrry for a comprehensive website redesign using a custom WordPress solution.

Bilberrry implemented a task-based navigation and conducted a full content audit to streamline the user experience. They developed a modular design system using about 30 unique content blocks, making the site easier to manage. The result was a 60% reduction in pages, launching a site with roughly 300 highly useful pages that significantly improved the ability for customers to pay bills, report outages, and access information.

Snohomish County Public Utility District